The Wizard of Oz appeared in different facades to Dorothy and her companions. These facades threw them off-guard, thus all previous preparations to deal with Oz were ineffective. The different appearances of Oz also intimidated the citizens of Emerald City and elevated him as more superior and mysterious. No one knew who he really was and what he would do next. Therefore his power over the Emerald City was unchallengeable.
This aspect of Oz showed us the effective use of image or persona in controlling the public. Public figures, such as politicians and celebrities, all use certain persona to influence the public to achieve their goals, whether it’s to sell music albums, products, or compete for presidential seats. Some of them even have marketing advisors to help package and sell their image to the public, with hopes that the target audience trust or like them enough to be willing to help them achieve their goals. Oz’s goal was to keep the citizens submissive and afraid of him. He wanted to appear larger and more powerful than the public. However, he also didn’t want to appear evil like the Wicked Witch of the East and West. Thus he never allowed people to see him and rumours went around about his appearance. When Dorothy and friends appeared before him, he appeared to be both scary and good or beautiful at the same time.
A person’s image can greatly help him to achieve his goal. In this era of advanced technology and communication, social media such as Facebook and Instagram become a platform to build up this image. Being able to effectively establish the persona that you want can really help you to achieve your goals or advance in your career. The chosen image might not be real, but if convincing enough, you can persuade the public to believe you. The Wizard of Oz didn’t really have magic powers, but he was able to fool the citizens of Oz by projecting a very powerful and authoritative image.
